Elevating cable for the modern audience.
The following is a collection of the best brand design work my teams and I created for Cox retail locations over a period of 3 years. The collection is comprised of brand videos, content library imagery, retail design, collateral design and digital experience work, created primarily for use in Cox retail locations.
I was tasked with taking an outdated brand with no relevant guidelines and creating communications that had a cohesive, strategic and modern approach. Giving a cable company a lifestyle edge and making great design a core focus was my primary objective, as well as directing and empowering a large team of creatives and producers to create beautiful work that was relatable, digitally savvy and current. Much of the work was so well received it was used enterprise-wide.