From corporate bland to beautiful brand.

Regency Beauty Institute came to Fame for a student admissions packet, but ended up with a brand refresh, much to the delight of the company and all the students. We gave them a timeless and classic look with bold, beautiful images that focused on hair, makeup and the tools of the trade. I shot a library of images with beauty photographer, Liz Von Hoene, that were used for everything from print collateral to salon art. We also revamped the salons with new flooring, paint, station redesigns, and front desk fixturing to create an inspiring space and a seamless brand experience.

Agency: Fame

Art Direction, Design

Using Format