Every child deserves to be ready for K.

Way to Grow helps families in need with early childhood education to help all children be ready for Kindergarten. We created a brand that captured the spirit of the organization and most importantly the children and families they serve. We created a playful logo and visually layered identity system that allows for the brand to be child-like but not too simple. We juxtaposed that with black and white photography of the families, making it meaningful and joyful. The same vibe was translated to their space, outdoor mural and event design. It was definitely one of the most rewarding projects I’ve ever had the pleasure to work on.

Agency: Little

Art Direction, Design

Using Format