Give mom & student "Everything for U."

Back to College 2013 centered on the theme Everything for U and focused on ISM and a 24 page print catalog that aimed to bring Mom and Student to stock up and be inspired for all their BTC needs. The team constructed a giant dimensional U in-store that inspired the catalog cover to feature a cross-section of college life, shot at life size and pieced together in post. Bright neon colors and realistic room depictions were just part of the fun that was working on this fresh, edgy campaign.

Agency: Target Creative

Art Direction, Associate Creative Direction

Using Format